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Marketing for Creatives

I am no expert on marketing. In fact after tens years of working as a photographer I’m barely getting off my ass to act on a marketing plan. Continue Reading →

The race to the middle

My recent vacation to a land where no cell phone or internet service exists opened up my eyes about what I use as inspiration and as a barometer of success.  Continue Reading →

Pescadero, California at night

Disconnecting from technology

The last time I remember not being connected to the world was the summer of 2006; on my honeymoon. I can’t remember if I even had a smart phone in 2006. If I did there was no way that I had the same reliance to ever-accessible technology as I do today.  Continue Reading →

It costs how much for one photo?

I get random calls from prospective clients that find me through a local search. This particular caller needed a photo for her business card. In photographer’s parlance, a business head shot. I have a minimum rate that it takes me to book a shoot. That minimum is based on my cost of doing business. It also takes into account my opportunity cost. Continue Reading →

You can’t please everyone

Throughout the years I have learned that I can’t be the best photographer in everyone’s eyes. My job as a photographer is to listen to your needs and deliver images that satisfy those needs.

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Looking back at 2014

I told myself I wouldn’t make a slideshow again this year. Yet, here I am. After many hours struggling to find the right music and then trudging through editing I finally have a slideshow.

2014 was a great year. It’s all great. I get to do this for a living and each year I get to meet new people, shoot new ideas and get paid to do what I love. Continue Reading →

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