I recently lost a job based on price. I had already provided the “bro hookup” discount since the client was friends with my wife. The client was able to find a photographer willing to provide more for less. Does it make sense to lose a sizable job over an additional 20% discount? (in this case yes) What’s that “bird in the hand” saying?
The experience got me thinking about why you should hire me. My first inclination was to say that great photography is the reason to hire me but that’s not enough and that’s not even the main reason.
Hire me to shoot your wedding, children, engagement session, portrait, head shot, your home, your new design, _______(fill in the blank) because:
1. Because you like me as a person and you want to do business with me. For most photography projects I spend a fair amount of time with my clients. It could be intimate situations like an expectant mother’s first maternity photo shoot, visiting the home of new parents to take pictures of their newborn, spending a couple days shooting a project for an interior designer or spending a day with a bride, groom and their closest friends and family. I could be the best photographer in the world, but if you don’t like me, don’t want me around or don’t trust me, the quality of my work doesn’t matter.
2. Hire me because you believe in, and trust in, my ability as a photographer. I’m not a “wedding photographer”. I’m not a “family portrait photographer”. I’m not an “architectural photographer”. I’m a photographer that happens to shoot all of the previous mentioned types of photography. There’s enough of my work online for people to get an accurate view of the quality of my work, my ability to think on my feet and the quality of the finished product I deliver to my clients.
Want to know how I picked my wedding photographer? I looked through a box a proofs. While sifting through hundreds of proofs from my friend Josh’s wedding the main thing that stood out with Selima was consistency. The great majority of the images were solid, and as a whole they were great. I encourage and often show my potential wedding clients the proofs from the weddings I have shot and tell them this is what you can expect. I’ve heard so many stories from friends and clients who were duped into hiring a photographer based on the 20 images they saw on a website.
3. Hire me because you want something different. Hire me to shoot your wedding because of my fashion work. Hire me to shoot your architectural work because of the unique images I shot of your neighbors kids. Hire me because you know that whatever circumstances I am put in I can get the shot.
I’m not sure where money and cost factor in. It’s an important factor but not the most important. I made a decision early on not to compete on price. If you want to price shop photography there are a ton of photographer’s who will compete on price. Creativity and art are subjective. The cost and perceived value is up to you.