I’m in the midst of switching photography consultants and I interviewed two consultants over the past couple weeks to see who is a better fit. During the calls the goal was to fill them in on my marketing efforts, my photography and get their thoughts on the direction of both.
It’s been a busy week. I’ve had four requests for estimates and they all have the potential to turn into real jobs. I get a fair about of requests for quotes but a lot of those calls are just people looking for a dollar amount. Their decision is largely based on budget. Quality, style, the right photographer are all trumped by the all mighty dollar. This week I had conversations with all of of these potential clients and even though all the conversations were promising, I could have talked myself out of a job in every case.
A couple weeks ago I got a call from the interior designers at About:Space. They were finishing up on a project for the Renaissance Towers downtown and wanted to submit photos of their work for an industry award. Their work involved upgrading the lobby and leasing office as well as designing the new penthouse. The following shots are samples from our two day shoot.
As much as tried to integrate it into the shot, I just couldn’t manage to get the helicopter pad just outside the windows on the right to read. Next time I’ll request a helicopter.
A few months ago I shot a job for Engineered Custom Systems, a custom audio and video installation and design firm based in Redondo. My job was to document ECS’ work throughout a 10,000 square foot home in Rolling hills. ECS installed all of the audio, video and custom control features in the house. There’s nothing like being able to walk into any part of the home and control the lighting and audio with a touch of the button. In addition to a media room with five flat screens the home also has an outdoor spa area with a TV, golf simulator, wine storage room, poker room and speakers installed both inside the pool and above-ground to insure that you can always hear your favorite song when you’re swimming.
In our pre-production meetings we discussed how best to show the quality of ECS’ work. Many of the custom features don’t read well in a still photo but I think that conveys the quality of the work and craftsmanship. The speakers aren’t supposed to be the focal point in the living room and when people overlook the install because the speaker grills have been painted to match the ceiling they know they will receive a high level of service when they work with ECS. Interior designers especially love the fact that with the help of ECS they don’t have to worry about the audio or visual installation taking away from the decor.
Photoshop and architectural photography go hand in hand.
Here’s an example of a recent shot of living room. Because of the level of the camera and the height of the ceilings I needed to tilt the camera up, resulting in a keystone effect that give the appearance that the walls are leaning in. Although many people don’t register this immediately, subconsciously our brain knows that walls are supposed to be vetical and that something is off. This perspective distortion can be corrected in a couple ways. The first is to use a tilt-shift lens like Canon’s new 17mm ts-e ($2300). A tilt shift-lens allows you to correct the perspective by moving the axis of the lens. This lens is not only expensive but has very limited uses. The alternative is to correct the perspective using Photoshop or a similar editing program.
Here’s the result after some work in Photoshop. Not only have we corrected the keystone effect but we have brought back details in the windows cropped out the window and walls that were in the foreground of the original image. The wall and window didn’t add to the image and were a bit distracting. By removing them we have brought the viewer into the warmth and luxury of this great living room and it’s spectacular views.